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Shop signs

Presenting a shop or business by means of a shop sign is important – in fact, virtually a must. On the other hand, the target group will determine whether the sign needs to be large and eye-catching or if a simple shop sign on the door giving the name is enough.

When conveying a message, it is just as much about what you say as how you say it. This also applies to a shop sign, as the text is as important as the colour and shape in order to convey a message. There are, therefore, primarily three important things to consider when designing shop signs.

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Examples of Shop signs

Created with Fabric.js 1.7.9 50% UP TO OFF SALE

Banner

1000 x 500 mm

£36.44

Created with Fabric.js 1.7.9 NEW!

Vinyl text

400 x 150 mm

£16.44

Created with Fabric.js 1.7.9 ENTRANCE

Plastic sign engraving

280 x 120 mm

£32.30

Created with Fabric.js 1.7.9 Marta's Coffee shop Welcome inside! Opening Hours Monday - Friday 9-18 Saturday 11-17 Sunday 11-14

Plastic sign engraving

240 x 280 mm

£50.48

Created with Fabric.js 1.7.9 SALE!

Vinyl text

350 x 250 mm

£20.20

Created with Fabric.js 2.7.0

Plastic sign engraving

295 x 210 mm

£34.24

Created with Fabric.js 3.4.0

Aluminium sign

200 x 100 mm

£32.99

Created with Fabric.js 1.7.9 Open EVERYDAY 9am-5pm FLOWER POWER

Aluminium sign

1000 x 500 mm

£173.33

Created with Fabric.js 1.7.19 Laura Yoga Studio Healthy mind, healthy body Welcome to Entrance

Roll-up

850 x 2000 mm

£57.59

Created with Fabric.js 1.7.12 Welcome inside!

Vinyl text

350 x 250 mm

£20.20

Created with Fabric.js 1.7.9 Sunday: Closed Monday-Friday: 8am-5.30pm Opening hours: Saturday: 9am-5pm Welcome!

Vinyl text

420 x 190 mm

£19.18

Created with Fabric.js 3.4.0

Plastic sign colour printing

1000 x 500 mm

£73.94

Designing a shop sign – Three tips

Reflect the business 

The signs placed outside the shop, for instance, on the building façade, should make the nature of the shop clear from the offset. If it’s an antiques shop, perhaps ornate letters in an older style would fit nicely on a black metal sign. However, if the shop has a marine theme, maybe rope and symbols of the sea will capture the feeling of the shop. 

Be clear from afar 

Particularly for large shop signs that indicate the shop name, a clear sign that is visible from afar is important. It helps customers find their way to the shop, but above all, it makes it easier for customers to discover the shop and makes them curious to find out what it offers. 

Colours and shapes

The “shop signs” category also includes signs within the shop. These include signs to highlight specific categories or departments. Although these should also match the overall character of the shop, it is important to design signs according to the message they are intended to convey. SALE signs, for instance, are often red to draw attention and include extra clear text.

Think about what message your shop sign aims to convey – in terms of text, colour and shape.

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