Everyone loves ice cream, but they still need to know where to get it. With that in mind, ice cream signs need to be big, bright and eye-catching. In almost everyone’s minds, ice cream is for children so the use of specific colours such as pinks and yellows is common. They also suggest the colours of candy and therefore the sweet taste that ice cream brings. Usually these signs will also have images of ice cream in cones just to keep the message completely clear and understandable.